A press release is a newsworthy article about your organization which you distribute to different media outlets — newspapers, radio, television, sites, magazines, and so forth. If these media outlets are interested in your story, they may interview you or print your press release in their publication.
Probably you already know this so you thought you must hire a publicist, a specialist press release author, a press release submitting service and all kinds of expensive help to get you those media locations. Well, it’s not necessary really.. You can actually do this and improve your online PR without having to spend a lot of money. Get more info in this great post, written by Alex Tran of AD Publishing, at http://adpublishing.org.