Small business marketing strategies also needs to include online PR. Small business owners are used to guerrilla type marketing. Think of online PR as an additional method of having your message across to your market through free and low-cost publicity.
Generally there’s a part in papers and magazines for announcements, like a staff promotion, a new product, education and stuff like new partnerships. By issuing an online press release, you’ll be able to reach a large number of viewers without offending them through a “sales” pitch. Press releases are usually seen favorably and “trustworthy” by consumers.
Small business marketing strategies need to progressively incorporate online marketing, including Google’s local business listing page, online PR, and increasing your presence in the social networks. Learn more on this blog, written by David Chan, at http://davidkchan.com.